Privacy Policy
This Privacy Policy explains how Yaron W. (“TailorTrained,” “we,” “us”) collects, uses, discloses and protects personal information when you use our website, quiz, guides and emails (the “Services”). It also explains your rights under the California Consumer Privacy Act as amended by the CPRA (“CCPA”) and other US state privacy laws.
The short version: we use your information to give you your dog’s plan and guides, to email you, and to measure our ads. We never sell your information for money. We don’t share your contact details with trainers or other businesses. You can unsubscribe, opt out of ad tracking, or ask us to delete your data at any time.
1. Who we are
TailorTrained publishes free dog behavior quizzes, training plans and guides, and recommends at-home training resources. We are not a dog training provider or a veterinary practice.
2. Information we collect
Information you give us
- Quiz answers: your dog’s name, age range, size, breed, behavior challenges, severity, timing, preferred training format, budget range and ZIP code.
- Contact details: first name and email address.
- Sign-ups: your email (and optionally name and dog’s name) when you request a guide or a course link.
- Messages and requests: what you send through our contact or privacy forms, or by email.
- Trainer applications: name, business details, service area, certifications, methods and contact information.
Information collected automatically
- Device and browser type, IP address, approximate location (state), pages viewed, referring page and quiz progress.
- Advertising and analytics identifiers, including UTM parameters, Google click ID (gclid), Meta click ID (fbclid), and cookies or pixels set by our partners (see Section 6).
- Which of our emails you open and links you click, so we can stop sending what isn’t useful.
3. How we use information
- To create your dog’s Behavior Profile and training plan, and to send you guides and course links you request.
- To send you a small number of training emails. Every email has an unsubscribe link.
- To measure and improve our website, quiz and advertising.
- To prevent fraud, spam and duplicate submissions, and to secure the Services.
- To comply with law and enforce our Terms of Use.
4. How we share information
- We do not share your contact details with trainers or other businesses for their own marketing.
- Service providers that run the Services for us under contract, such as website hosting (Vercel), our database (Neon), email delivery, spam protection (Google reCAPTCHA) and analytics. They may use your information only to provide their service to us.
- Advertising and analytics partners such as Meta (Facebook and Instagram) and Google, which receive identifiers and event information (for example, that a quiz was completed) to measure and improve our ads. Under California law this may be considered “sharing” for cross-context behavioral advertising. You can opt out (see Section 7).
- Affiliate partners. When you click a link to a product we recommend, such as Brain Training for Dogs, you leave our site. The seller and its payment platform (for example ClickBank) may set their own cookies to credit us for a purchase. We don’t receive your payment details. See our Affiliate Disclosure.
- Legal and safety: when required by law or to protect rights, safety and property.
- Business transfers: in connection with a merger, acquisition or sale of assets.
5. Sale and sharing
We do not sell personal information for money. We may “share” identifiers and internet activity with advertising partners for cross-context behavioral advertising, as described above. We do not knowingly sell or share the personal information of consumers under 16.
6. Cookies, pixels and similar technologies
| Type | Examples | Why |
|---|---|---|
| Essential | Your quiz progress and cookie choices (stored on your device) | So the site works and remembers your answers |
| Analytics | Google Analytics 4 | To understand which pages and quiz steps work |
| Advertising | Meta Pixel, Google Ads tag | To measure ad results and show relevant ads |
| Affiliate | Set by the seller or ClickBank after you click an affiliate link | To credit us for a purchase |
You can opt out of advertising cookies with the cookie banner, the “Cookie settings” link in our footer, or on our Do Not Sell or Share page. We honor the Global Privacy Control (GPC) signal: if your browser sends it, we treat it as an opt-out of sale and sharing and don’t load advertising pixels. You can also block or delete cookies in your browser settings.
7. Your privacy rights
Depending on where you live (including California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana and other states with privacy laws), you may have the right to:
- Know and access the personal information we hold about you.
- Delete personal information we collected from you.
- Correct inaccurate personal information.
- Opt out of the sale or sharing of personal information, targeted advertising and certain profiling.
- Limit the use of sensitive personal information. We don’t collect sensitive personal information as defined by the CCPA.
- Not be discriminated against for exercising your rights.
- Appeal our decision on your request, where your state provides that right, by replying to our decision email.
To make a request, use the form on our Do Not Sell or Share My Personal Information page or email hello@tailortrained.com. We verify requests by matching the email address you used with us. You may use an authorized agent. We respond within the time required by law (generally 45 days).
8. Emails
When you take the quiz or request a guide or course link, we email you what you asked for, and may send a few short training emails afterwards. Every email includes an unsubscribe link, and you can also just reply “unsubscribe.” We process unsubscribe requests promptly.
9. Data retention and security
We keep personal information only as long as needed for the purposes above: generally up to 3 years after your last interaction, analytics data up to 26 months, unless the law requires longer. We use reasonable administrative, technical and physical safeguards, including encrypted connections. No system is perfectly secure.
10. Notice at collection (California)
| Category | Examples | Purpose | Disclosed to |
|---|---|---|---|
| Identifiers | Name, email, IP address | Plans, emails, fraud prevention | Service providers; ad partners (IP and IDs) |
| Characteristics of your dog and preferences | Quiz answers, budget range | Your plan and recommendations | Service providers |
| Internet activity | Pages viewed, clicks, click IDs | Analytics, ad measurement | Analytics and ad partners |
| Approximate location | ZIP code, IP-based state | Local price estimates | Service providers |
11. Children
The Services are for adults 18 and older. We do not knowingly collect information from children under 13. If you believe a child gave us information, contact us and we’ll delete it.
12. Changes
We’ll post any changes here and update the date at the top. Material changes will be highlighted on the site.
13. Contact
Yaron W., 22 Bialik St., Ashdod, Israel
hello@tailortrained.com · Contact form